Insight

Kenneth Leow discusses the ins and outs of successful channels partner engagement

In the past, most MNCs could count on there
being a long line of potential partners eager to represent their
brand. However, with the booming economies of China and India, this is
no longer true as foreign companies fall over each other to access
these promising markets.

Thus,
attracting the best partners and keeping them motivated has become more
critical than ever before. Effectively managing your channel partners
is, of course, a complex topic, but listed here are a few main points
that a principal needs to carefully consider.